As the COVID-19 virus found its way to our little mountain town of Park City, we quickly realized how different things were about to become. The effects of COVID-19 here have been widespread, deep, and disproportionate. We watched our town quickly shut down as residents followed the local government orders to “Stay Home, Stay Safe.” Almost immediately, people were asking themselves, “what can we do to help?” and it has been amazing to see our community unite to help those who are being hit the hardest.
At Mullin + Patterson / Searchparkcityrealestate.com we were also pondering the same thing. We took a look at our monthly marketing budget and realized that there was better way to spend our money during the pandemic. Typically, we spend thousands of dollars per month on print ads of our listings and branding. We decided that during a pandemic, those dollars would likely be wasted, providing very little ROI.
After some brainstorming, we came up with the #BuyParkCity Instagram campaign. The strategy was this: to help drive business to our local shops, restaurants, and non-profits through our Real Estate social media channels. We informed our Sellers of this temporary strategy change and — they gave us their full support.
What we thought would be a month–long journey of supporting local businesses has turned into TWO months and roughly $6,000 total donated. If you’re on Instagram, please follow us and see how it‘s working and the positivity it’s spreading… our handle is @searchparkcityrealestate.
This is how it works: each day, we select a local business and purchase a $100 gift card. We then ask our Instagram followers to comment on the post about what they love most about the local establishment, or why they “need or want” the particular gift card. The best comment wins! We’re highlighting our clients (anonymously) and their property, as the “grantor” of each donation. It’s a win-win-win in our minds, and we hope our small part will help ease the stress for these business owners and non-profits. Re-cap of Month One pictured here. Our hearts go out to everyone during this time, especially the small business who make Park City so special.
Lastly, we remain a fully operational Real Estate firm and have been working remotely with our clients (which we’re accustomed to anyhow). Please reach out with any questions about our local market and feel free to browse the Park City MLS via our website which is updated constantly.
Matt Mullin & Katy Patterson